In preparation for the second annual Entrepreneurship World Cup, competitors from around the globe take part in a series of virtual training and mentorship programs that help them hone their skills and increase their chances of winning their national competitions—as well as those who advance to the Global Finals—through EWC Accelerates. Within the EWC platform, participants have access to an exclusive content library with information from mentors who share their valuable insights.
This article is part of a series highlighting EWC Accelerates workshops.
In an earlier EWC Accelerates session, Dr. Susan Amat shared her tips on: Building a Brand.
Dr. Susan Amat is the CEO and founder of Venture Hive, an entrepreneur education company that provides software and content to support innovation management and entrepreneurship programs for companies, universities and governments all around the world. Amat created and was the executive director of the The Launch Pad, which was considered the national model in entrepreneurship education; and was replicated globally as Blackstone LaunchPads in universities including USC, UCLA and Case Western Reserve University.
During this workshop, entrepreneurs learned how to build a company that represents themselves and their team in a way that permits leverage on building powerful strategies and partnerships. Amat was very emphatic on the consistency of brand promise and how the construction of both, the personal brand and company brand contributes to that consistency. She gave some examples on how to use the different social media platforms based on the personal brand you want to build. Amat also spoke on how volunteering at local associations provides opportunities to connect and be involved with people that might be interested for future collaborations. Finally, she mentioned the power of ethical decision making as well as being nice to everyone – whether that be customers, employees or different stakeholders in general.
Those tuned in to EWC Accelerates sessions have the opportunity to ask leaders in the field questions, make comments and interact with fellow EWC competitors.
Below, you can watch the EWC Accelerates session, Building a Brand.