Abi Lufadeju, founder of Afrotown Records, had a deep understanding of core values, but also understood that Virgin Unite’s Action Network could develop her understanding even further. She tells us about what she gained from taking part in the ‘People Challenge.'
Afrotown Records as an independent record label, specialising in promoting Afrobeats and African-inspired music. Our emphasis is on spotting and developing young untapped musical talents, representing their interests, and using the medium of music to share insightful educational messages that transform lives and inspire the pursuit of positive dreams and aspirations.
We aim to help steer young talents onto the right path, give them guidance, advice, protect their interests and rights until they have become established independent artists in their own right.
I was attracted to join Virgin Unite’s Action Network following the massive support from Virgin StartUp and being chosen as the Virgin StartUp of the Week in April 2016.
I had a great understanding of core values before I joined, however the depth of that understanding grew after joining. We have since adopted various core values and implemented them into the business. We have celebrated and rewarded our staff who believe in our core values by taking them to exclusive music industry events and organisations.
The Action Network ‘People Challenge’ taught me to be consistent and constantly consider the core values of my business. Understanding the importance of our core values and thinking about them on a regular basis has been hugely beneficial.
I believe core values are very important in our business and any business, in fact. We are constantly reviewing our core values to make sure they are up to date.
For more on Virgin Unite’s Action Network, visit here.